When someone is interested in buying something, they can have two reactions. They’ll either hesitate and think about it for days or just pause for a split second and suddenly they’re all in. While the second reaction is a sure sale, the first reaction is tricky because…
When you’re in customer service, you’re bound to come across rude customers who do nothing but whine and grumble. Such encounters are unavoidable, but you still have to maintain your composure when handling complaints and other customer-related matters…
With digital platforms overflowing with promotional noise, brands are on a relentless quest to find fresh and engaging methods to win over the hearts and minds of their consumers. Enter storytelling— a cherished human practice that has been revitalized within the branding aspect of entrepreneurship…
